They were shooting a Bud Light beer commercial outside our offices yesterday. We noticed a crane being set up in the morning and watched from our third floor windows as they set up a traffic signal and made the parking lot look like a busy downtown street corner. There were about a dozen extras all dressed in business attire and one man who looked like he should have been a basketball player- very tall and solid. He was dressed in an orange/gold shirt and khakis. The premise seemed to be that drinking Bud Light would make a person light. They bball player stepped up to his mark and fake hit the crosswalk button. As he looked around, he noticed the beer floating next to his head. When he grabbed it, they cranked him and the beer up into the air with the crane. It was awesome! He made it almost up to the third floor where we were cheering and applauding. It took forever to get the shot off and we all really needed to get back to work, but we just had to see that guy yanked 30 feet up. They did it several more times, but I only saw the first one.
It was kind of fun to watch the crew scurry around. We were mocking them and playing like MST3000. The beer handler was our favorite. He was the guy who's job it was to mist the beer bottle just so - had to make it look cool and refreshing, I guess. Every time somebody touched the bottle, he'd come along and wipe it down, then mist it again. What a job.
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